Related Articles

Back to Latest Articles

Binance scores Cristiano Ronaldo as partner for NFT push

Sentiman io
Binance scores Cristiano Ronaldo as partner...

Binance, the world’s biggest cryptocurrency exchange by trading volumes, said on Thursday (Jun 23) it has signed a partnership with Cristiano Ronaldo for the promotion of non-fungible tokens (NFTs).

As part of the multi-year agreement, the Portuguese soccer star and Binance will create a series of NFT collections for sale on the company’s platform, the cryptocurrency exchange said, adding that the first collection would be released later this year.

An NFT is a digital asset that exists on a blockchain, a record of transactions kept on networked computers, and the blockchain serves as a public ledger, allowing anyone to verify the NFT’s authenticity and check who owns it.

Souring investor sentiment toward risky assets has led to a plunge in cryptocurrencies, including bitcoin, and has also spilled over into NFTs, which exploded in popularity last year.

Crypto companies have been relying on sports partnerships in a bid to go mainstream. Last year, signed a US$700 million deal to rename the Staples Center in Los Angeles as the Arena, while crypto exchange FTX Trading sold a stake to National Football League quarterback Tom Brady.


Related Articles

Football: Johnson backs UK bid for 2030 World Cup, offers stadiums for Euro 2020 games

LONDON: British Prime Minister Boris Johnson says it is the “right time” for the United Kingdom and Ireland to launch a bid to host the 2030 football World Cup, while...

Posted on

Football: Suarez header keeps Atletico top as Simeone celebrates 500th game in charge

MADRID: A Luis Suarez header gave Atletico Madrid a 1-0 home win over Getafe on Wednesday (Dec 30) in coach Diego Simeone’s 500th game in charge of the club, keeping them...

Posted on